SNHU Nursing Campaign

The goal of this integrated campaign was to promote Southern New Hampshire University’s online BSN and MSN programs to nurses living and working in Boston. The buy included MBTA placements, radio, paid social ads, and print ads in the Boston Globe.

By giving a nod to a popular series of memes – and the humor nurses thrive on to keep their sanity during shifts – the artwork and design offered an air of familiarity to its audience, as well as the idea that SNHU’s nursing programs were truly created by nurses, for nurses.

Role: Art Director, Designer